The journal
Field notes on Google Ads, measurement and AI-assisted marketing systems — written from real accounts, not theory.
A source-grounded playbook for SMB link building in 2026 — five durable strategies (digital PR, reference-worthy assets, first-party data, expert-sourcing, community contribution) anchored in Google’s own Link best practices and Spam policies, with a 90-day scenario.
A source-grounded definition of Generative Engine Optimization (GEO) — how it differs from SEO, the three pillars (structure, authority, presence), and a 5-step starter plan.
A source-grounded definition of Vertical SEO plus a 5-part framework (SERP, intent, entity, content, conversion) and six industry snapshots showing why the same tactic wins in one vertical and fails in another.
A founder-level decision system for choosing among 19 startup traction channels, designing bounded tests, reading evidence, and scaling without false certainty.
A source-grounded framework for sizing a 2026 AEO/GEO budget: what Conductor’s 250+ CMO investment report actually reports, what Google itself documents, and two illustrative annual scenarios.
A practical system for building startup content competitors cannot cheaply copy: research, templates, data, clear frameworks, governance, and honest measurement.
A source-grounded read of LinkedIn’s 2026 feed rebuild: what the Engineering Blog actually documents, why ‘Depth Score’ is sector shorthand, and a weekly posting system built for the signals LinkedIn does describe.
An operational AI-search playbook for startups: build verifiable evidence, source-ready pages, platform access and measurement without citation guarantees.
A stage-gated 12-month startup SEO roadmap connecting technical eligibility, buyer evidence, useful BOFU pages, earned authority and CRM-qualified pipeline.
Startup Marketing & Growth Strategy
Turn startup campaigns into bounded experiments with explicit assumptions, credible evidence, decision thresholds, guardrails and a learning ledger.