I build systems that scale.

From scattered signals to systems that scale.

I help growth teams turn paid media, SEO/GEO, AI workflows, scripts and measurement into a decision system that compounds.

Field notes on marketing, AI visibility and growth systems.

Experiments, workflows and automation patterns for real operators.

Google Ads scripts and practical tools that reduce manual work.

A diagnostic view of where growth, tracking and decisions leak.

Share the context, the channel mix and the decision you need to make.

Not sure where the system leaks? Start with the audit.