Technical SEO Audit: 15 Checks I Run on Every Site
A source-led technical SEO audit workflow with an embedded 15-step checklist for crawl, indexing, rendering, canonical and Search Console evidence.
Insights Category
Technical SEO
10 articles
WooCommerce, Shopify or OpenCart? SEO Trade-Offs
An evidence-led WooCommerce, Shopify and OpenCart SEO comparison covering architecture, performance, schema, maintenance, migration and team fit.
WooCommerce SEO: Architecture Before Plugins
A decision-led WooCommerce SEO guide for architecture, products, filters, schema, Merchant Center, speed, AI caveats, and plugin limits.
Core Web Vitals and INP Optimization
Diagnose LCP, INP, and CLS issues, compare real before/after evidence, and prioritize safer Core Web Vitals fixes without ranking or revenue promises.
On-Page SEO: Pre-Publish Checklist
A page-level publishing QA workflow for editors and SEO leads reviewing intent, titles, headings, internal links, examples, media, and schema boundaries.
Technical SEO: Crawling, Indexing and Rendering
A technical SEO diagnostic workflow for crawlability, indexability, rendering, canonicals, structured data, and Search Console checks.
Healthcare SEO: YMYL Rules and Trust Signals
A compliance-sensitive healthcare SEO guide for reviewing medical pages, risky claims, trust signals, schema, local SEO, and measurement without unsafe promises.
E-commerce SEO: Categories, Facets and Product Schema
A practical e-commerce SEO playbook for category architecture, faceted navigation, product schema, Merchant Center alignment, and crawl/indexation cleanup.
llms.txt or Schema? What Helps AI Search Citations More?
A practical GEO evidence guide for deciding whether to prioritize llms.txt, schema, or broader citation-quality work.
Buying AI Citations Can Become Search Spam
This GEO risk guide explains why buying AI citations can create search spam risk, how to separate manual-action fear from real policy concerns, and which safer alternatives to use instead.