Startup Marketing Analytics: What to Track First
Build a startup analytics stack from questions, events, ownership and data quality before adding GA4, product analytics, CRM, warehouse or BI layers.
Insights Category
Retention, Email & Lifecycle
8 articles
Activation, Retention and Churn: Growth Quality Metrics
A decision system for defining activation, reading cohort retention, decomposing churn, and deciding what must be true before a startup scales.
Fundraising & Investor Relations
Startup Growth Forecasts Investors Can Challenge
Rebuild the growth forecast against four lenses — bottom-up construction, cohort-driven revenue, assumptions labelled with confidence and owner, scenario range not single point. Editorial synthesis of Damodaran, Lean Analytics, Traction and Yang, Gaulin & Seegert’s overconfidence finding.
Marketplace SEO (Etsy, Amazon)
Facebook Marketing in 2026: When It Still Makes Sense
A TOFU decision guide for SMB owners weighing Facebook (Meta) advertising in 2026 — measurement question first, fit question second, three-SMB-profile triage, grounded in Meta’s own docs and peer-reviewed measurement research.
Fundraising & Investor Relations
Startup Growth Forecasts Without Spreadsheet Fiction
A founder-oriented guide to startup growth forecasts that are credible because assumptions, evidence, and risk are visible — not because the spreadsheet looks polished. Educational; not legal, tax, valuation, or investment advice.
TikTok SEO for Search-Led Short Videos
Plan TikTok videos around in-app query intent, not trends alone, with a cautious 4-step social search framework.
Marketplace SEO (Etsy, Amazon)
Is Facebook Marketing Still Worth It for Small Businesses?
The right question is not whether Facebook marketing ‘works’ — it is what job Facebook can still do for a specific business. For some brands the channel is useful for retention, retargeting, community, proof, and ecommerce catalog campaigns; for others it is a tax on attention. This playbook is the calm version: when to test it, when to leave it, and how to measure with your own data instead of slogans.
Google Ads 37-Month Data Retention: What to Export
Starting June 1, 2026, Google Ads keeps hourly, daily and weekly reporting data for 37 months, monthly, quarterly and annual data for 11 years, and reach and frequency metrics for 3 years (policy verbatim). After that, the data is no longer accessible via the Google Ads interface or APIs. Build a calm export habit now — Google Ads Scripts or the API into Sheets or BigQuery — before any reporting baseline you depend on ages out.