Insights Category

Ad Scripts & Automation

4 articles

Ad Scripts & Automation

10 Google Ads Scripts Still Worth Running in 2026

Google Ads Scripts still matter when they are used as monitoring and QA layers around Smart Bidding, Performance Max, and human account strategy. This guide walks through 10 starter scripts for alerting, exports, URL QA, PMax checks, AI Max URL risk, pacing, and reporting workflows.

Ad Scripts & Automation

Google Ads 37-Month Data Retention: What to Export

Starting June 1, 2026, Google Ads keeps hourly, daily and weekly reporting data for 37 months, monthly, quarterly and annual data for 11 years, and reach and frequency metrics for 3 years (policy verbatim). After that, the data is no longer accessible via the Google Ads interface or APIs. Build a calm export habit now — Google Ads Scripts or the API into Sheets or BigQuery — before any reporting baseline you depend on ages out.