Insights Category

Consent Mode & Privacy

3 articles

Consent Mode & Privacy

Google Ads Consent Mode Checklist for June 15, 2026

Starting June 15, 2026, Google Analytics will transition to using Consent Mode (within Google Ads) as the single control for data — so a misconfigured consent state on that day quietly degrades Google Ads conversion reporting. Use this pre-flight checklist to test consent routing, tag behaviour, GA4 events, landing-page tracking and the BigQuery backup before any budget moves.