Insights Category

Revenue & Channel Measurement

2 articles

AI Visibility

Direct Booking Dashboard: Channel Mix, Commission and Net Revenue

A direct booking dashboard separates channel decisions from traffic counts and makes cost, cancellation and data limits visible. A direct booking dashboard is not a traffic dashboard What is a direct booking dashboard? It organizes evidence from different systems without declaring a winning channel. Visual slot: add a real measurement worksheet or diagram; replace later […]

15 min read

Revenue & Channel Measurement

When Hotel SEO Looks Healthy but Revenue Does Not

Why a hotel’s SEO dashboard and revenue-management dashboard can both be honest and disagree — traffic vs revenue, channel-mix drift, GA4 last-click attribution, brand-search leakage, AI Overview zero-click, reservation-channel behaviour — and the weekly shared report that reconciles them, with OTA-dependency, reservation-channel and revenue-management literature linked in-line and the Google Search Console Generative AI performance report and GA4 BigQuery export cited.

20 min read