Business Agent for Leads: Google’s Ad Chatbot Explained
A source-backed explainer on Google’s Business Agent for Leads: what the format is, why it depends on your website, and a readiness checklist before opting a campaign in.
Insights Category
AI Ad Platforms
6 articles
AI Max, Performance Max or Shopping: Which Campaign When?
This decision framework explains how to evaluate Standard Shopping, Performance Max, and AI Max-related automation with official-source naming checks, feed and tracking readiness, and safer stay-versus-test logic.
ChatGPT Ads vs Google Search Ads: How to Run a Fair Test
This comparison guide shows how to evaluate ChatGPT Ads against Google Search Ads with a clean testing framework, measurement caveats, and funnel-fit logic instead of unsupported platform winner claims.
Google Ads AI Agent: What to Test Before You Trust It
A source-aware Google Ads AI-agent testing framework for validating recommendations before they change tracking, budgets, final URLs, feeds, scripts, or reporting.
ChatGPT Ads Benchmarks: Early CPM and CPC Data
A source-aware guide to ChatGPT Ads CPM, CPC, early beta numbers, targeting caveats, and first-test budget planning without fake benchmarks.
ChatGPT Ads Manager: Setting Up Your First Campaign
On May 5, 2026, OpenAI announced a beta self-serve Ads Manager for ChatGPT with CPC bidding alongside CPM. Treat your first campaign as a controlled test, not a growth claim: prepare the landing page, the offer and the measurement plan, pick CPC or CPM deliberately, keep budgets small, and use OpenAI’s Conversions API or pixel for post-click events. This tutorial walks the workflow without inventing benchmarks.