Business Agent for Leads: Google’s Ad Chatbot Explained
A source-backed explainer on Google’s Business Agent for Leads: what the format is, why it depends on your website, and a readiness checklist before opting a campaign in.
Insights Category
API Integrations & Agents
3 articles
Agentic Commerce Glossary: UCP, AP2 and Universal Cart
A source-aware glossary for retailers trying to understand UCP, AP2, Universal Cart, agent checkout, product discovery, and agentic commerce readiness.
Google Ads AI Agent: What to Test Before You Trust It
A source-aware Google Ads AI-agent testing framework for validating recommendations before they change tracking, budgets, final URLs, feeds, scripts, or reporting.