Insights Category
6 articles
Agentic Payment Protocols (UCP, AP2)
Universal Cart is Google’s cross-surface shopping cart, announced 19 May 2026. This piece separates what UCP requires from what AP2 might require later, and clarifies that the merchant remains the Merchant of Record.
A decision-led WooCommerce SEO guide for architecture, products, filters, schema, Merchant Center, speed, AI caveats, and plugin limits.
A source-aware glossary for retailers trying to understand UCP, AP2, Universal Cart, agent checkout, product discovery, and agentic commerce readiness.
A field-by-field Merchant Center feed audit framework for AI shopping readiness without unsupported recommendation or performance claims.
This decision framework explains how to evaluate Standard Shopping, Performance Max, and AI Max-related automation with official-source naming checks, feed and tracking readiness, and safer stay-versus-test logic.
A source-aware Google Ads AI-agent testing framework for validating recommendations before they change tracking, budgets, final URLs, feeds, scripts, or reporting.