Agency & Operations Infrastructure
How Startups Get Their First 100 Customers
Choose a first-customer acquisition motion by business model, beachhead, proof and fulfillment evidence—without fake benchmarks or universal channel advice.
Insights Category
Marketplace SEO (Etsy, Amazon)
5 articles
Marketplace SEO (Etsy, Amazon)
Facebook Marketing in 2026: When It Still Makes Sense
A TOFU decision guide for SMB owners weighing Facebook (Meta) advertising in 2026 — measurement question first, fit question second, three-SMB-profile triage, grounded in Meta’s own docs and peer-reviewed measurement research.
19 Startup Traction Channels and When to Use Them
A founder-level decision system for choosing among 19 startup traction channels, designing bounded tests, reading evidence, and scaling without false certainty.
Etsy SEO: How Search Works and What Helps Products Sell
A source-backed Etsy SEO guide to query matching, ranking, titles, tags, listing quality, service standards and measurement without sales promises.
Marketplace SEO (Etsy, Amazon)
Is Facebook Marketing Still Worth It for Small Businesses?
The right question is not whether Facebook marketing ‘works’ — it is what job Facebook can still do for a specific business. For some brands the channel is useful for retention, retargeting, community, proof, and ecommerce catalog campaigns; for others it is a tax on attention. This playbook is the calm version: when to test it, when to leave it, and how to measure with your own data instead of slogans.