AI Visibility Audit: 12 GEO Checks
A practical AI visibility audit checklist for turning vague GEO concerns into a page-level fix list, citation-gap map, and measurement plan.
The journal
Insights
Field notes on Google Ads, measurement and AI-assisted marketing systems — written from real accounts, not theory.
LinkedIn Depth Signals: What Makes People Keep Reading
LinkedIn does not publish the precise weights of its content ranking model. What you can do is design posts for the depth signals you can observe — reading time, meaningful comments, saves, and sends — instead of chasing surface reactions. This article is an editorial framework for writing posts that earn those signals, not an algorithm leak.
Google Ads AI Agent: What to Test Before You Trust It
A source-aware Google Ads AI-agent testing framework for validating recommendations before they change tracking, budgets, final URLs, feeds, scripts, or reporting.
47-Point Google Ads Audit Checklist for Small Businesses
A practical SMB Google Ads audit checklist for finding tracking issues, budget leaks, query mismatch, landing page problems, automation risks, and reporting gaps.
Google Ads Consent Mode Checklist for June 15, 2026
Starting June 15, 2026, Google Analytics will transition to using Consent Mode (within Google Ads) as the single control for data — so a misconfigured consent state on that day quietly degrades Google Ads conversion reporting. Use this pre-flight checklist to test consent routing, tag behaviour, GA4 events, landing-page tracking and the BigQuery backup before any budget moves.
ChatGPT Ads Benchmarks: Early CPM and CPC Data
A source-aware guide to ChatGPT Ads CPM, CPC, early beta numbers, targeting caveats, and first-test budget planning without fake benchmarks.
Google Ads 37-Month Data Retention: What to Export
Starting June 1, 2026, Google Ads keeps hourly, daily and weekly reporting data for 37 months, monthly, quarterly and annual data for 11 years, and reach and frequency metrics for 3 years (policy verbatim). After that, the data is no longer accessible via the Google Ads interface or APIs. Build a calm export habit now — Google Ads Scripts or the API into Sheets or BigQuery — before any reporting baseline you depend on ages out.
ChatGPT Ads Manager: Setting Up Your First Campaign
On May 5, 2026, OpenAI announced a beta self-serve Ads Manager for ChatGPT with CPC bidding alongside CPM. Treat your first campaign as a controlled test, not a growth claim: prepare the landing page, the offer and the measurement plan, pick CPC or CPM deliberately, keep budgets small, and use OpenAI’s Conversions API or pixel for post-click events. This tutorial walks the workflow without inventing benchmarks.
How to Read Search Console’s Generative AI Report
On June 3, 2026, Google announced Search Generative AI performance reports inside Search Console, covering AI Overviews, AI Mode and Discover AI surfaces. Google is rolling them out to a subset of sites first, and the same data still lives in the overall performance report. The new report shows impressions, pages, countries, devices (Search only) and dates — useful for visibility baselining, not for proving traffic loss.
Google Ads Measurement Checks After the June 15 Consent Mode Change
A post-deadline Consent Mode and Google Ads measurement checklist for accounts that still need validation after June 15, 2026.