The journal
Field notes on Google Ads, measurement and AI-assisted marketing systems — written from real accounts, not theory.
Fundraising & Investor Relations
A founder-friendly startup case study template for turning early customer learning into honest fundraising, SEO, and sales assets. Structured evidence, not fabricated proof. Educational; not legal, privacy, or investment advice.
Brand, Positioning & Category Design
A founder-oriented guide to brand vs demand generation for startups — reframe the next-dollar decision as a diagnosis of the current GTM bottleneck, not a fixed budget split or fake marketing benchmark. Educational; not legal, tax, accounting, valuation, or investment advice.
A founder-oriented startup pricing strategy guide for choosing between free trial, freemium, usage-based, and sales-led motions — based on product behavior, value delivery, and evidence, not fake SaaS benchmarks. Educational; not legal, tax, accounting, valuation, or investment advice.
A compliance-sensitive healthcare SEO guide for reviewing medical pages, risky claims, trust signals, schema, local SEO, and measurement without unsafe promises.
A founder-oriented startup PR strategy guide — earn attention with a clear point of view, useful proof, and honest customer or market learning. No fake press benchmarks, no invented traction. Educational; not legal, privacy, tax, accounting, valuation, or investment advice.
A media buyer’s field guide to choosing Facebook Ads targeting logic without treating Advantage+ or manual audiences as universal winners.
A practical LinkedIn content calendar for B2B founders and marketers who need a repeatable month plan without treating Depth Score as an official LinkedIn metric.
A practical Local SEO and Google Business Profile playbook for business data, reviews, photos, local pages, citations, schema caveats, and measurement.
A practical Hotel SEO playbook for website architecture, Google Business Profile, destination content, trust signals, booking paths, and channel-safe measurement.
A practical e-commerce SEO playbook for category architecture, faceted navigation, product schema, Merchant Center alignment, and crawl/indexation cleanup.