Google Ads AI Agent: What to Test Before You Trust It
A source-aware Google Ads AI-agent testing framework for validating recommendations before they change tracking, budgets, final URLs, feeds, scripts, or reporting.
Insights Category
Google Ads
15 articles
47-Point Google Ads Audit Checklist for Small Businesses
A practical SMB Google Ads audit checklist for finding tracking issues, budget leaks, query mismatch, landing page problems, automation risks, and reporting gaps.
Google Ads Consent Mode Checklist for June 15, 2026
Starting June 15, 2026, Google Analytics will transition to using Consent Mode (within Google Ads) as the single control for data — so a misconfigured consent state on that day quietly degrades Google Ads conversion reporting. Use this pre-flight checklist to test consent routing, tag behaviour, GA4 events, landing-page tracking and the BigQuery backup before any budget moves.
Google Ads 37-Month Data Retention: What to Export
Starting June 1, 2026, Google Ads keeps hourly, daily and weekly reporting data for 37 months, monthly, quarterly and annual data for 11 years, and reach and frequency metrics for 3 years (policy verbatim). After that, the data is no longer accessible via the Google Ads interface or APIs. Build a calm export habit now — Google Ads Scripts or the API into Sheets or BigQuery — before any reporting baseline you depend on ages out.
Google Ads Measurement Checks After the June 15 Consent Mode Change
A post-deadline Consent Mode and Google Ads measurement checklist for accounts that still need validation after June 15, 2026.