Tag: google ads

Consent Mode & Privacy

Google Ads Consent Mode Checklist for June 15, 2026

Starting June 15, 2026, Google Analytics will transition to using Consent Mode (within Google Ads) as the single control for data — so a misconfigured consent state on that day quietly degrades Google Ads conversion reporting. Use this pre-flight checklist to test consent routing, tag behaviour, GA4 events, landing-page tracking and the BigQuery backup before any budget moves.

8 min read

Ad Scripts & Automation

Google Ads 37-Month Data Retention: What to Export

Starting June 1, 2026, Google Ads keeps hourly, daily and weekly reporting data for 37 months, monthly, quarterly and annual data for 11 years, and reach and frequency metrics for 3 years (policy verbatim). After that, the data is no longer accessible via the Google Ads interface or APIs. Build a calm export habit now — Google Ads Scripts or the API into Sheets or BigQuery — before any reporting baseline you depend on ages out.

8 min read