Insights Category
31 articles
This comparison guide shows how to evaluate ChatGPT Ads against Google Search Ads with a clean testing framework, measurement caveats, and funnel-fit logic instead of unsupported platform winner claims.
Google Ads Scripts still matter when they are used as monitoring and QA layers around Smart Bidding, Performance Max, and human account strategy. This guide walks through 10 starter scripts for alerting, exports, URL QA, PMax checks, AI Max URL risk, pacing, and reporting workflows.
Public AI search benchmarks for 2026 are not reliable enough to anchor a budget to. Build the AEO/GEO budget around scope and measurement instead: what you are protecting, what you can actually measure, and what would change a content decision. The framework below sizes the work without inventing enterprise survey numbers, and flags where common ‘AI search benchmark’ claims fall apart.
LinkedIn does not publish the precise weights of its content ranking model. What you can do is design posts for the depth signals you can observe — reading time, meaningful comments, saves, and sends — instead of chasing surface reactions. This article is an editorial framework for writing posts that earn those signals, not an algorithm leak.
A source-aware Google Ads AI-agent testing framework for validating recommendations before they change tracking, budgets, final URLs, feeds, scripts, or reporting.
A practical SMB Google Ads audit checklist for finding tracking issues, budget leaks, query mismatch, landing page problems, automation risks, and reporting gaps.
Starting June 15, 2026, Google Analytics will transition to using Consent Mode (within Google Ads) as the single control for data — so a misconfigured consent state on that day quietly degrades Google Ads conversion reporting. Use this pre-flight checklist to test consent routing, tag behaviour, GA4 events, landing-page tracking and the BigQuery backup before any budget moves.
A source-aware guide to ChatGPT Ads CPM, CPC, early beta numbers, targeting caveats, and first-test budget planning without fake benchmarks.
Starting June 1, 2026, Google Ads keeps hourly, daily and weekly reporting data for 37 months, monthly, quarterly and annual data for 11 years, and reach and frequency metrics for 3 years (policy verbatim). After that, the data is no longer accessible via the Google Ads interface or APIs. Build a calm export habit now — Google Ads Scripts or the API into Sheets or BigQuery — before any reporting baseline you depend on ages out.
On May 5, 2026, OpenAI announced a beta self-serve Ads Manager for ChatGPT with CPC bidding alongside CPM. Treat your first campaign as a controlled test, not a growth claim: prepare the landing page, the offer and the measurement plan, pick CPC or CPM deliberately, keep budgets small, and use OpenAI’s Conversions API or pixel for post-click events. This tutorial walks the workflow without inventing benchmarks.