Marketplace SEO (Etsy, Amazon)
Is Facebook Marketing Still Worth It for Small Businesses?
The right question is not whether Facebook marketing ‘works’ — it is what job Facebook can still do for a specific business. For some brands the channel is useful for retention, retargeting, community, proof, and ecommerce catalog campaigns; for others it is a tax on attention. This playbook is the calm version: when to test it, when to leave it, and how to measure with your own data instead of slogans.