When Hotel SEO Looks Healthy but Revenue Does Not
Why a hotel’s SEO dashboard and revenue-management dashboard can both be honest and disagree — traffic vs revenue, channel-mix drift, GA4 last-click attribution, brand-search leakage, AI Overview zero-click, reservation-channel behaviour — and the weekly shared report that reconciles them, with OTA-dependency, reservation-channel and revenue-management literature linked in-line and the Google Search Console Generative AI performance report and GA4 BigQuery export cited.