E-commerce SEO: Categories, Facets and Product Schema
A practical e-commerce SEO playbook for category architecture, faceted navigation, product schema, Merchant Center alignment, and crawl/indexation cleanup.
Insights Category
E-commerce & Retail
31 articles
WordPress SEO: What to Fix First
A practical WordPress SEO guide for clean setup, plugin configuration, content architecture, technical hygiene, speed, multilingual SEO, and a 25-point checklist.
Conversion Rate Optimization (CRO)
Crossing the Chasm for AI Startups
How AI startups can move from early adopter excitement to mainstream buyer adoption — trust, workflow fit, proof, procurement, onboarding, and the wedge that makes crossing possible. Educational; not legal, compliance, security, or investment advice.
Fundraising & Investor Relations
Startup Growth Forecasts Without Spreadsheet Fiction
A founder-oriented guide to startup growth forecasts that are credible because assumptions, evidence, and risk are visible — not because the spreadsheet looks polished. Educational; not legal, tax, valuation, or investment advice.
TikTok SEO for Search-Led Short Videos
Plan TikTok videos around in-app query intent, not trends alone, with a cautious 4-step social search framework.
Merchant Center Fields That Matter for AI Shopping
A field-by-field Merchant Center feed audit framework for AI shopping readiness without unsupported recommendation or performance claims.
Conversion Rate Optimization (CRO)
MVP Landing Page SEO: Test Demand Before Building the Site
MVP landing page SEO is the use of a single focused page to test problem language, buyer intent, offer clarity, and measurement discipline before a full website exists. The goal is learning, not proof: no landing page validates product-market fit on its own. This article walks the structure, the signals, and the decisions that follow.
Marketplace SEO (Etsy, Amazon)
Is Facebook Marketing Still Worth It for Small Businesses?
The right question is not whether Facebook marketing ‘works’ — it is what job Facebook can still do for a specific business. For some brands the channel is useful for retention, retargeting, community, proof, and ecommerce catalog campaigns; for others it is a tax on attention. This playbook is the calm version: when to test it, when to leave it, and how to measure with your own data instead of slogans.
E-commerce Content That Supports the Buying Decision
E-commerce content marketing is the work of making product discovery and buying decisions easier — product, category, comparison, buying-guide and post-purchase content all tied to live product paths. Done well, it earns informed clicks and reduces returns; done generically, it accumulates traffic that never reaches a product. This article walks the system and the measurement that keeps it honest.
Google Ads AI Agent: What to Test Before You Trust It
A source-aware Google Ads AI-agent testing framework for validating recommendations before they change tracking, budgets, final URLs, feeds, scripts, or reporting.