Insights Category
31 articles
A North Star Metric is a single focus metric that represents recurring customer value created by the product. The danger is not having no metric; it is choosing one that makes the team feel focused while hiding the truth. This article walks the decision framework, the guardrails, and the tests that catch a metric before it lies to you.
A practical GEO measurement framework for reporting Search visibility, AI citations, assistant referrals, behavior, conversions, and confidence without fake precision.
A practical GA4 setup guide for isolating assistant referrals with a starter regex, custom channel group, and exploration workflow.
A practical GEO pillar for earning AI citations with prompt research, source analysis, content restructuring, legitimate mentions, and measurement.
Startup marketing strategy is the operating system that turns customer discovery into repeatable, measurable demand. It is not more channels and not a fundraising script. This article walks the founder’s order — positioning, message, offer, measurement, learning loop — so growth becomes evidence an investor can read instead of theatre.
The lead generation strategies SMBs should prioritize are the ones that match their offer, sales cycle, and ability to follow up — not whichever channel has the loudest case study this quarter. This article walks the prioritization framework I use, the strategies worth testing first, and a measurement setup that catches cheap leads before they become a pipeline lie.
A practical AI visibility audit checklist for turning vague GEO concerns into a page-level fix list, citation-gap map, and measurement plan.
A source-aware Google Ads AI-agent testing framework for validating recommendations before they change tracking, budgets, final URLs, feeds, scripts, or reporting.
Starting June 15, 2026, Google Analytics will transition to using Consent Mode (within Google Ads) as the single control for data — so a misconfigured consent state on that day quietly degrades Google Ads conversion reporting. Use this pre-flight checklist to test consent routing, tag behaviour, GA4 events, landing-page tracking and the BigQuery backup before any budget moves.
On June 3, 2026, Google announced Search Generative AI performance reports inside Search Console, covering AI Overviews, AI Mode and Discover AI surfaces. Google is rolling them out to a subset of sites first, and the same data still lives in the overall performance report. The new report shows impressions, pages, countries, devices (Search only) and dates — useful for visibility baselining, not for proving traffic loss.