Activation, Retention and Churn: Startup Metrics
Activation, retention, and churn are directional signals of repeatable startup value — not proof of scale. How to define, segment, and interpret them without fake benchmarks.
Tag: Vanity Metrics
How to Choose a North Star Metric
A North Star Metric is a single focus metric that represents recurring customer value created by the product. The danger is not having no metric; it is choosing one that makes the team feel focused while hiding the truth. This article walks the decision framework, the guardrails, and the tests that catch a metric before it lies to you.