An educational rate parity and trust framework for hotel operators: what must match the OTA, what can honestly differ, and what the site must explain so guests trust direct booking. No inflated numbers. Not legal, tax, or contract advice.
How to build a UK-facing hotel page as a contract-and-trust surface — named UK sub-segment, cancellation window with date and time, GBP shown alongside billing currency, mandatory fees inside the headline, transfer distance and price, dated review evidence, UK GDPR-safe guest data — with the destination-image and eWOM research linked in-line and the CMA drip-pricing rules cited.