19 Startup Traction Channels and When to Use Them
A founder-level decision system for choosing among 19 startup traction channels, designing bounded tests, reading evidence, and scaling without false certainty.
Tag: Growth Strategy
Growth Models & Unit Economics
Growth Loops or Funnels? What Should a Startup Build First?
Growth loops vs funnels is not a question of which model is fashionable. It is a question of which model helps the startup learn and operate now. Funnels are useful when the team is still clarifying ICP, offer, and measurement. Loops become useful when a real, repeatable mechanism actually exists — not before.