GEO vs SEO: What Changes When AI Writes the Answer?
Generative engine optimization (GEO) is the emerging practice of making your content, entities, and evidence easier for generative search systems to understand, retrieve, and cite. It is an editorial practice grounded in academic research and Google’s own documentation — not an official Google feature, not a citation guarantee, and not a replacement for SEO. This article defines GEO, contrasts it with SEO, and shows where to start.