A founder-oriented startup PR strategy guide — earn attention with a clear point of view, useful proof, and honest customer or market learning. No fake press benchmarks, no invented traction. Educational; not legal, privacy, tax, accounting, valuation, or investment advice.
The link building strategies that still work for SMBs share one trait: they earn relevant links as a by-product of value, not as a vendor purchase. This article walks the work I would actually run — local partnerships, real customer stories, niche resource pages, expert quotes, broken-mention reclamation — alongside what to refuse, how to filter opportunities, and how to measure without DR/DA theatre.