AI Visibility

GEO vs SEO: What Changes When AI Writes the Answer?

Generative engine optimization (GEO) is the emerging practice of making your content, entities, and evidence easier for generative search systems to understand, retrieve, and cite. It is an editorial practice grounded in academic research and Google’s own documentation — not an official Google feature, not a citation guarantee, and not a replacement for SEO. This article defines GEO, contrasts it with SEO, and shows where to start.

January 16, 2026 7 min read

AI Visibility

How to Read Search Console’s Generative AI Report

On June 3, 2026, Google announced Search Generative AI performance reports inside Search Console, covering AI Overviews, AI Mode and Discover AI surfaces. Google is rolling them out to a subset of sites first, and the same data still lives in the overall performance report. The new report shows impressions, pages, countries, devices (Search only) and dates — useful for visibility baselining, not for proving traffic loss.

January 3, 2026 9 min read