AI Visibility

GEO vs SEO: What Changes When AI Writes the Answer?

Generative engine optimization (GEO) is the emerging practice of making your content, entities, and evidence easier for generative search systems to understand, retrieve, and cite. It is an editorial practice grounded in academic research and Google’s own documentation — not an official Google feature, not a citation guarantee, and not a replacement for SEO. This article defines GEO, contrasts it with SEO, and shows where to start.

AI Visibility

How to Plan an AI Search Budget in 2026

Public AI search benchmarks for 2026 are not reliable enough to anchor a budget to. Build the AEO/GEO budget around scope and measurement instead: what you are protecting, what you can actually measure, and what would change a content decision. The framework below sizes the work without inventing enterprise survey numbers, and flags where common ‘AI search benchmark’ claims fall apart.