What the Win-loss interview and competitive-intelligence system prompt does

Act as a senior SaaS growth, product marketing, lifecycle, pricing and revenue-operations lead.

The prompt will, at minimum:

  • Reasons for buying
  • Reasons for losing
  • Competitor displacement
  • No-decision
  • Procurement friction

Who it is for

Gökhan Güzel's SaaS prompt for ChatGPT users: marketers, founders, agencies and consultants who need an auditable, evidence-based deliverable instead of generic advice.

What you get

  • Confirmed brief, capability snapshot and data-quality report
  • Evidence ledger and source table
  • Baseline diagnostic and decision matrix covering every mandatory dimension
  • Recommended architecture, journey, programme or operating model with owners and dependencies
  • Prioritised action backlog with `item_id`, `action`, `evidence`, `fact_type`, `expected_effect`, `metric`, `confidence`, `effort`, `risk`, `dependency`, `owner`, `timing`, `status` and `validation_gate`

Variables

PlaceholderPurpose
{{analysis_period}}Provide the exact task-relevant value, source, URL or attached file; otherwise write UNKNOWN and explain the impact
{{available_data}}Dataset
{{buyer_roles}}Structured_object
{{competitors}}Structured_object
{{constraints}}Provide the exact task-relevant value, source, URL or attached file; otherwise write UNKNOWN and explain the impact
{{delayed_and_no_decision_cases}}Structured_object
{{evaluation_criteria}}Structured_object
{{lost}}Structured_object
{{price}}Metric_set
{{primary_objective}}Metric_definition
{{procurement_friction_and_evidence_quality}}Evidence_bundle
{{product_gaps}}Structured_object
{{saas_business_context}}Structured_object
{{success_metrics}}Metric_set
{{target_market}}Market
{{trust}}Structured_object
{{won}}Structured_object

How to use

Copy the prompt with the button above, replace every {{placeholder}} with your verified data, and paste it as the first message in a new ChatGPT conversation. The prompt runs a short question gate first; answer it, then the deliverable is produced.

Run Win-loss interview and competitive-intelligence system in ChatGPT

Open a new ChatGPT chat, paste the filled-in Win-loss interview and competitive-intelligence system prompt and answer the short question gate. ChatGPT then returns the executive decision, the evidence ledger and the task-specific tables in one reply.

Source

Original file in the multilingual prompt library on GitHub: