What the TikTok creative test-matrix design: hook × format × sound prompt does

Act as a TikTok creative experimentation designer.

The prompt will, at minimum:

  • Verify only the TikTok specifications and policy rules that affect the proposed formats, sound use, disclosures or file delivery
  • Create a fact ledger that distinguishes approved claims, evidence, prohibited claims, mandatory disclosures and unknown product attributes
  • Define independent variables for hook, format and sound; hold offer, landing page, audience and measurement constant unless a separate cell documents the change
  • Use a balanced or fractional-factorial design when the full Cartesian matrix is too large; explain what interaction effects cannot then be estimated
  • Write materially different hooks based on problem, outcome, demonstration, curiosity, objection, comparison, social proof or creator perspective without fabricating proof

Who it is for

Gökhan Güzel's e-commerce prompt for ChatGPT users: marketers, founders, agencies and consultants who need an auditable, evidence-based deliverable instead of generic advice.

What you get

  • Experiment brief and fixed controls
  • Hook library with evidence notes
  • Format and sound design library
  • Prioritised test matrix
  • Cell-level production briefs

Variables

PlaceholderPurpose
{{approved_claims}}Provide the exact value or source for approved claims; include definition, relevant URL or attached file. Use UNKNOWN when unavailable and never substitute an industry average
{{audience_segments}}Target audience, segment, persona, customer/player or industry group
{{brand_name}}Provide the exact value or source for brand name; include definition, relevant URL or attached file. Use UNKNOWN when unavailable and never substitute an industry average
{{constraints}}Provide the exact value or source for constraints; include definition, relevant URL or attached file. Use UNKNOWN when unavailable and never substitute an industry average
{{format_options}}Provide the exact value or source for format options; include definition, relevant URL or attached file. Use UNKNOWN when unavailable and never substitute an industry average
{{hook_bank}}Provide the exact value or source for hook bank; include definition, relevant URL or attached file. Use UNKNOWN when unavailable and never substitute an industry average
{{product_name}}Provide the exact value or source for product name; include definition, relevant URL or attached file. Use UNKNOWN when unavailable and never substitute an industry average
{{proof_assets}}Provide the exact value or source for proof assets; include definition, relevant URL or attached file. Use UNKNOWN when unavailable and never substitute an industry average
{{sound_options}}Provide the exact value or source for sound options; include definition, relevant URL or attached file. Use UNKNOWN when unavailable and never substitute an industry average
{{success_metrics}}Provide the exact value or source for success metrics; include definition, relevant URL or attached file. Use UNKNOWN when unavailable and never substitute an industry average
{{target_market}}Target market; UNKNOWN if unavailable
{{test_budget}}Provide the exact value or source for test budget; include definition, relevant URL or attached file. Use UNKNOWN when unavailable and never substitute an industry average

How to use

Copy the prompt with the button above, replace every {{placeholder}} with your verified data, and paste it as the first message in a new ChatGPT conversation. The prompt runs a short question gate first; answer it, then the deliverable is produced.

Run TikTok creative test-matrix design: hook × format × sound in ChatGPT

Open a new ChatGPT chat, paste the filled-in TikTok creative test-matrix design: hook × format × sound prompt and answer the short question gate. ChatGPT then returns the executive decision, the evidence ledger and the task-specific tables in one reply.

Source

Original file in the multilingual prompt library on GitHub: