What the Mobile retention and cohort analysis prompt does

Operate as a mobile retention analyst, cohort-methodology reviewer and lifecycle strategy planner.

The prompt will, at minimum:

  • Define cohort entry, activity, retention, resurrection, churn and observation maturity before calculating rates
  • Build classic, rolling and bounded retention views only where definitions and data support them
  • Segment by acquisition source, platform, version, market, plan, behaviour, activation quality and user tenure without over-fragmenting
  • Separate product disengagement, subscription churn, involuntary churn, technical access loss and measurement loss
  • Connect retention curves to activation, feature adoption, habit frequency, lifecycle messaging, quality incidents and monetisation

Who it is for

Gökhan Güzel's mobile apps prompt for Gemini users: marketers, founders, agencies and consultants who need an auditable, evidence-based deliverable instead of generic advice.

What you get

  • cohort-definition and maturity specification
  • retention, resurrection and churn workbook
  • segment and driver diagnostic
  • lifecycle intervention opportunity map
  • measurement fixes and prioritised retention roadmap

Variables

PlaceholderPurpose
{{acquisition_sources}}Acquisition sources
{{active_user_definition}}Active user definition
{{app_name}}Short_text
{{churn_and_cancellation_data}}Churn and cancellation data
{{cohort_entry_event}}Cohort entry event
{{event_dictionary}}Definition_object
{{experiment_logs}}Experiment logs
{{identity_rules}}Identity rules
{{notification_and_message_logs}}Notification and message logs
{{platforms}}Platform_set
{{product_versions}}Structured_object
{{raw_event_exports}}Raw event exports
{{retention_windows}}Retention, conversion or observation window set
{{revenue_data}}Revenue data
{{segment_definitions}}Target audience, segment, persona, customer/player or industry group
{{subscription_status_data}}Subscription status data
{{success_metrics}}Success metrics
{{target_markets}}Target markets

How to use

Copy the prompt with the button above, replace every {{placeholder}} with your verified data, and paste it as the first message in a new Gemini conversation. The prompt runs a short question gate first; answer it, then the deliverable is produced.

Run Mobile retention and cohort analysis in Gemini

Open a new Gemini chat, paste the filled-in Mobile retention and cohort analysis prompt and answer the short question gate. Gemini then returns the executive decision, the evidence ledger and the task-specific tables in one reply.

Source

Original file in the multilingual prompt library on GitHub: