What the Metasearch incrementality and direct-booking analysis prompt does

Operate as a hotel metasearch measurement strategist, causal-inference analyst and direct-booking economics lead.

The prompt will, at minimum:

  • Validate datasets, definitions, time windows, market scope and source-of-truth ownership before assessing metasearch incrementality and direct-booking analysis
  • Examine Google, Trivago and Kayak exposure, clicks, cost, bids, property and market coverage, brand search overlap, direct and assisted bookings, attribution windows, cross-device identity, cancellations, net revenue, commissions avoided, loyalty value, organic substitution, seasonality, promotions, experiments, holdouts, geo tests, incrementality assumptions and uncertainty; preserve original identifiers and show the derivation of every finding
  • Segment only when evidence supports the split. Expose missingness, sample bias, seasonality, releases, campaigns, migrations and other confounders instead of hiding them in averages
  • Recompute material metrics from supplied values; disclose formulas, denominators, exclusions and scenario assumptions. Never invent benchmarks, market sizes or competitor performance
  • Turn evidence into a reconciled measurement model, incremental-booking scenarios, net contribution analysis, experiment design, budget guardrails and market-level recommendations; assign owner, priority, dependency, expected signal, verification method and human-approval point to each action

Who it is for

Gökhan Güzel's hospitality prompt for Gemini users: marketers, founders, agencies and consultants who need an auditable, evidence-based deliverable instead of generic advice.

What you get

  • Executive summary and data-quality report
  • Metasearch incrementality and direct-booking analysis methodology and evidence ledger
  • Segmented findings, calculations and scoring
  • Prioritised action backlog with owners and validation criteria
  • Sources, limitations, confidence and QA report

Variables

PlaceholderPurpose
{{attribution_data}}Structured dataset or source file; state fields, data types, period, units, currency, time zone and provenance
{{booking_data}}Structured dataset or source file; state fields, data types, period, units, currency, time zone and provenance
{{brand_search_data}}Structured dataset or source file; state fields, data types, period, units, currency, time zone and provenance
{{campaign_data}}Structured dataset or source file; state fields, data types, period, units, currency, time zone and provenance
{{cancellation_data}}Structured dataset or source file; state fields, data types, period, units, currency, time zone and provenance
{{click_and_cost_data}}Structured dataset or source file; state fields, data types, period, units, currency, time zone and provenance
{{commission_rates}}Numeric value or table; state formula, numerator, denominator, unit, currency, tax treatment, period and source
{{experiment_history}}Required input value; state source, data type, format, unit, period, market and locale where applicable
{{hotel_name}}Verified identifier or text value; state exact spelling, source, status and validity scope
{{metasearch_platforms}}Required input value; state source, data type, format, unit, period, market and locale where applicable
{{net_revenue_inputs}}Numeric value or table; state formula, numerator, denominator, unit, currency, tax treatment, period and source
{{organic_traffic_data}}Structured dataset or source file; state fields, data types, period, units, currency, time zone and provenance
{{success_metrics}}Numeric value or table; state formula, numerator, denominator, unit, currency, tax treatment, period and source
{{target_markets}}Target markets

How to use

Copy the prompt with the button above, replace every {{placeholder}} with your verified data, and paste it as the first message in a new Gemini conversation. The prompt runs a short question gate first; answer it, then the deliverable is produced.

Run Metasearch incrementality and direct-booking analysis in Gemini

Open a new Gemini chat, paste the filled-in Metasearch incrementality and direct-booking analysis prompt and answer the short question gate. Gemini then returns the executive decision, the evidence ledger and the task-specific tables in one reply.

Source

Original file in the multilingual prompt library on GitHub: