What the Data-led A/B test hypothesis generator with ICE prioritisation prompt does

Operate as an e-commerce experimentation lead who combines CRO, product analytics, CRM measurement and statistical test design.

The prompt will, at minimum:

  • Validate the supplied event, funnel and revenue data; identify missing definitions, duplicate rows, inconsistent date ranges and sample-size limitations
  • Diagnose the selected funnel surface by separating behavioural evidence, customer feedback, usability observations and commercial impact
  • Write each hypothesis in a falsifiable format: observed problem, proposed change, affected audience, expected behavioural mechanism and primary metric
  • Score Impact, Confidence and Ease on a documented scale; calculate ICE consistently and show the formula rather than hiding the arithmetic
  • Check experiment readiness: unit of randomisation, guardrail metrics, exposure logic, contamination risk, minimum detectable effect, duration and stopping rule

Who it is for

Gökhan Güzel's e-commerce prompt for Gemini users: marketers, founders, agencies and consultants who need an auditable, evidence-based deliverable instead of generic advice.

What you get

  • Brief confirmation and data-quality report
  • Evidence ledger with labelled fact types
  • Hypothesis backlog table with ID, evidence, audience, change, mechanism, primary metric, guardrails, Impact, Confidence, Ease, ICE, effort, risk and owner
  • Top experiment cards
  • Measurement and instrumentation checklist

Variables

PlaceholderPurpose
{{audience_segments}}Target audience, segment, persona, customer/player or industry group
{{baseline_metrics}}Supply the exact value, definition, URL or attached file relevant to baseline metrics; write UNKNOWN when unavailable
{{brand_name}}Supply the exact value, definition, URL or attached file relevant to brand name; write UNKNOWN when unavailable
{{business_goal}}Supply the exact value, definition, URL or attached file relevant to business goal; write UNKNOWN when unavailable
{{constraints}}Supply the exact value, definition, URL or attached file relevant to constraints; write UNKNOWN when unavailable
{{data_files}}Supply the exact value, definition, URL or attached file relevant to data files; write UNKNOWN when unavailable
{{experiment_surface}}Supply the exact value, definition, URL or attached file relevant to experiment surface; write UNKNOWN when unavailable
{{minimum_detectable_effect}}Supply the exact value, definition, URL or attached file relevant to minimum detectable effect; write UNKNOWN when unavailable
{{target_market}}Target market; UNKNOWN if unavailable
{{test_duration}}Supply the exact value, definition, URL or attached file relevant to test duration; write UNKNOWN when unavailable

How to use

Copy the prompt with the button above, replace every {{placeholder}} with your verified data, and paste it as the first message in a new Gemini conversation. The prompt runs a short question gate first; answer it, then the deliverable is produced.

Run Data-led A/B test hypothesis generator with ICE prioritisation in Gemini

Open a new Gemini chat, paste the filled-in Data-led A/B test hypothesis generator with ICE prioritisation prompt and answer the short question gate. Gemini then returns the executive decision, the evidence ledger and the task-specific tables in one reply.

Source

Original file in the multilingual prompt library on GitHub: