What the D2C positioning document informed by competitor-store analysis prompt does

Operate as a D2C brand strategist, category analyst and evidence-led positioning researcher.

The prompt will, at minimum:

  • Extract known brand facts, claims, audience assumptions and commercial goals before asking for anything already supplied
  • Build a category convention map covering expected benefits, purchase barriers, proof patterns, price cues and common language
  • Audit competitor stores on visible positioning, offer structure, proof, merchandising and customer experience; do not invent traffic, sales or conversion metrics
  • Separate customer-stated needs, source-backed category facts, analyst inferences and strategic recommendations
  • Define audience jobs, tensions, alternatives and decision criteria without fabricating personas

Who it is for

Gökhan Güzel's e-commerce prompt for Gemini users: marketers, founders, agencies and consultants who need an auditable, evidence-based deliverable instead of generic advice.

What you get

  • Evidence and assumptions register
  • Category convention map
  • Competitor positioning matrix
  • Audience jobs and decision criteria
  • Three or more positioning territories with evaluation matrix

Variables

PlaceholderPurpose
{{brand_constraints}}Supply the exact value, definition, URL or attached file relevant to brand constraints; write UNKNOWN when unavailable
{{brand_name}}Supply the exact value, definition, URL or attached file relevant to brand name; write UNKNOWN when unavailable
{{business_objectives}}Supply the exact value, definition, URL or attached file relevant to business objectives; write UNKNOWN when unavailable
{{competitor_urls}}Supply the exact value, definition, URL or attached file relevant to competitor urls; write UNKNOWN when unavailable
{{current_positioning}}Supply the exact value, definition, URL or attached file relevant to current positioning; write UNKNOWN when unavailable
{{customer_research}}Supply the exact value, definition, URL or attached file relevant to customer research; write UNKNOWN when unavailable
{{price_architecture}}Supply the exact value, definition, URL or attached file relevant to price architecture; write UNKNOWN when unavailable
{{product_catalog}}Supply the exact value, definition, URL or attached file relevant to product catalog; write UNKNOWN when unavailable
{{product_category}}Supply the exact value, definition, URL or attached file relevant to product category; write UNKNOWN when unavailable
{{proof_points}}Supply the exact value, definition, URL or attached file relevant to proof points; write UNKNOWN when unavailable
{{target_audiences}}Target audience, segment, persona, customer/player or industry group
{{target_markets}}Target markets; UNKNOWN if unavailable

How to use

Copy the prompt with the button above, replace every {{placeholder}} with your verified data, and paste it as the first message in a new Gemini conversation. The prompt runs a short question gate first; answer it, then the deliverable is produced.

Run D2C positioning document informed by competitor-store analysis in Gemini

Open a new Gemini chat, paste the filled-in D2C positioning document informed by competitor-store analysis prompt and answer the short question gate. Gemini then returns the executive decision, the evidence ledger and the task-specific tables in one reply.

Source

Original file in the multilingual prompt library on GitHub: