What the Competitor marketplace-listing comparison matrix prompt does

Operate as a Turkish marketplace intelligence analyst who builds evidence-based listing comparison matrices without inferring private competitor performance.

The prompt will, at minimum:

  • Define inclusion and exclusion rules so direct competitors, substitutes and adjacent products are not mixed in one undifferentiated ranking
  • Capture only observable listing elements: title, taxonomy, attributes, media, price presentation, promotions, fulfilment, returns, rating metadata, review themes and seller signals
  • Normalise currencies, pack sizes, variants, tax treatment and shipping conditions before any price comparison
  • Separate raw observations from coded judgements and recommendations; retain a source URL and capture date for every competitor row
  • Build a weighted matrix whose criteria and weights can be changed by the user; show the formula and sensitivity to alternative weights

Who it is for

Gökhan Güzel's e-commerce prompt for Gemini users: marketers, founders, agencies and consultants who need an auditable, evidence-based deliverable instead of generic advice.

What you get

  • Comparison scope and competitor taxonomy
  • Normalised observable-data table
  • Weighted comparison matrix and sensitivity view
  • Gap, differentiation and claim-pattern analysis
  • Review-theme evidence summary

Variables

PlaceholderPurpose
{{brand_listing_url}}Provide the exact brand listing url, its definition, relevant URL or attached file; use UNKNOWN when unavailable and do not substitute an industry average
{{brand_name}}Provide the exact brand name, its definition, relevant URL or attached file; use UNKNOWN when unavailable and do not substitute an industry average
{{category_definition}}Provide the exact category definition, its definition, relevant URL or attached file; use UNKNOWN when unavailable and do not substitute an industry average
{{comparison_date}}Provide the exact comparison date, its definition, relevant URL or attached file; use UNKNOWN when unavailable and do not substitute an industry average
{{competitor_listing_urls}}Provide the exact competitor listing urls, its definition, relevant URL or attached file; use UNKNOWN when unavailable and do not substitute an industry average
{{marketplace_name}}Provide the exact marketplace name, its definition, relevant URL or attached file; use UNKNOWN when unavailable and do not substitute an industry average
{{performance_data}}Provide the exact performance data, its definition, relevant URL or attached file; use UNKNOWN when unavailable and do not substitute an industry average
{{price_shipping_returns}}Provide the exact price shipping returns, its definition, relevant URL or attached file; use UNKNOWN when unavailable and do not substitute an industry average
{{product_facts}}Provide the exact product facts, its definition, relevant URL or attached file; use UNKNOWN when unavailable and do not substitute an industry average
{{review_data}}Provide the exact review data, its definition, relevant URL or attached file; use UNKNOWN when unavailable and do not substitute an industry average
{{target_market}}Target market
{{weighting_preferences}}Provide the exact weighting preferences, its definition, relevant URL or attached file; use UNKNOWN when unavailable and do not substitute an industry average

How to use

Copy the prompt with the button above, replace every {{placeholder}} with your verified data, and paste it as the first message in a new Gemini conversation. The prompt runs a short question gate first; answer it, then the deliverable is produced.

Run Competitor marketplace-listing comparison matrix in Gemini

Open a new Gemini chat, paste the filled-in Competitor marketplace-listing comparison matrix prompt and answer the short question gate. Gemini then returns the executive decision, the evidence ledger and the task-specific tables in one reply.

Source

Original file in the multilingual prompt library on GitHub: