What the Competitor content-gap analysis prompt does

Act as a competitive content researcher for the fixed UK market, using only public and supplied evidence.

The prompt will, at minimum:

  • Validate that each comparator is commercially and topically relevant to the UK task; separate direct, indirect and editorial competitors
  • Inventory public competitor coverage by customer question, task, decision stage, format, depth, freshness and evidence—not by word count alone
  • Reconcile competitor findings with the user’s content inventory, Search Console evidence, product range and customer questions
  • Identify absent, weak, duplicated and over-served topics, including opportunities where the user should not imitate a competitor
  • Do not invent competitor traffic, conversions, publishing resources, private strategy or performance; label estimates and observations precisely

Who it is for

Gökhan Güzel's e-commerce prompt for ChatGPT users: marketers, founders, agencies and consultants who need an auditable, evidence-based deliverable instead of generic advice.

What you get

  • Comparator validation table
  • Topic and customer-question coverage matrix
  • Evidence-backed gap and saturation findings
  • Prioritised UK content opportunities
  • Source register and confidence notes

Variables

PlaceholderPurpose
{{analysis_period}}Date, time or period value; state ISO format, time zone, start/end boundary and comparison period
{{business_goals}}Required input value; state source, data type, format, unit, period, market and locale where applicable
{{competitor_urls}}Valid HTTPS URL or URL list; state target market, access status, source and access date
{{constraints}}Approved rule, policy or constraint; state owner, version, scope, jurisdiction and effective date
{{content_inventory}}Structured dataset or source file; state fields, data types, period, units, currency, time zone and provenance
{{customer_questions}}Required input value; state source, data type, format, unit, period, market and locale where applicable
{{keyword_data}}Structured dataset or source file; state fields, data types, period, units, currency, time zone and provenance
{{priority_topics}}Required input value; state source, data type, format, unit, period, market and locale where applicable
{{product_catalog}}Structured dataset or source file; state fields, data types, period, units, currency, time zone and provenance
{{search_console_data}}Structured dataset or source file; state fields, data types, period, units, currency, time zone and provenance
{{site_url}}Valid HTTPS URL or URL list; state target market, access status, source and access date
{{target_market}}Target market

How to use

Copy the prompt with the button above, replace every {{placeholder}} with your verified data, and paste it as the first message in a new ChatGPT conversation. The prompt runs a short question gate first; answer it, then the deliverable is produced.

Run Competitor content-gap analysis in ChatGPT

Open a new ChatGPT chat, paste the filled-in Competitor content-gap analysis prompt and answer the short question gate. ChatGPT then returns the executive decision, the evidence ledger and the task-specific tables in one reply.

Source

Original file in the multilingual prompt library on GitHub: