What the Category-positioning decision for the Turkish market prompt does

Operate as a SaaS category and positioning strategist for Turkey, deciding between category entry and category creation through evidence and adoption cost.

The prompt will, at minimum:

  • Map current customer language, alternatives, competitors, search vocabulary, sales objections and product use cases before naming a category
  • Compare entering an understood category, reframing a subcategory and creating a new category across clarity, differentiation, education cost, credibility and sales-cycle impact
  • Test whether the product has a defensible problem frame, unique mechanism, proof, ecosystem and long-term commitment required for category creation
  • Develop positioning components—target, frame of reference, alternative, differentiated value, proof and boundaries—without unverifiable superlatives
  • Create customer-research, message-testing, sales-enablement and rollout steps with falsification criteria and a reversible decision path

Who it is for

Gökhan Güzel's SaaS prompt for Gemini users: marketers, founders, agencies and consultants who need an auditable, evidence-based deliverable instead of generic advice.

What you get

  • Category and customer-language evidence map
  • Category-entry versus creation decision matrix
  • Recommended positioning architecture
  • Research and message-validation plan
  • Rollout, risk and decision log

Variables

PlaceholderPurpose
{{brand_constraints}}Approved rule, policy or constraint; state owner, version, scope, jurisdiction and effective date
{{candidate_categories}}Required input value; state source, data type, format, unit, period, market and locale where applicable
{{competitive_set}}Structured dataset or source file; state fields, data types, period, units, currency, time zone and provenance
{{current_category}}Required input value; state source, data type, format, unit, period, market and locale where applicable
{{customer_language}}Target language or locale
{{launch_horizon}}Required input value; state source, data type, format, unit, period, market and locale where applicable
{{market_evidence}}Required input value; state source, data type, format, unit, period, market and locale where applicable
{{pricing_model}}Numeric value or table; state formula, numerator, denominator, unit, currency, tax treatment, period and source
{{product_capabilities}}Verified identifier or text value; state exact spelling, source, status and validity scope
{{product_name}}Verified identifier or text value; state exact spelling, source, status and validity scope
{{success_metrics}}Numeric value or table; state formula, numerator, denominator, unit, currency, tax treatment, period and source
{{target_customer}}Target audience, segment, persona, customer/player or industry group
{{use_cases}}Required input value; state source, data type, format, unit, period, market and locale where applicable

How to use

Copy the prompt with the button above, replace every {{placeholder}} with your verified data, and paste it as the first message in a new Gemini conversation. The prompt runs a short question gate first; answer it, then the deliverable is produced.

Run Category-positioning decision for the Turkish market in Gemini

Open a new Gemini chat, paste the filled-in Category-positioning decision for the Turkish market prompt and answer the short question gate. Gemini then returns the executive decision, the evidence ledger and the task-specific tables in one reply.

Source

Original file in the multilingual prompt library on GitHub: