What the Appointment- and capacity-based media plan prompt does

Operate as a local-service media planner, appointment-capacity modeller and demand-pacing strategist.

The prompt will, at minimum:

  • Convert staff, room, equipment, location and opening-hour constraints into sellable appointment capacity
  • Model required leads by service, location, day and time using observed booking and show rates
  • Align channel, campaign, geography and schedule with capacity instead of maximising lead volume blindly
  • Calculate spend ceilings from contribution, conversion and capacity assumptions
  • Design pacing, pause, wait-list, overflow and reallocation rules for under- and over-demand

Who it is for

Gökhan Güzel's local services prompt for Gemini users: marketers, founders, agencies and consultants who need an auditable, evidence-based deliverable instead of generic advice.

What you get

  • capacity and demand workbook by service, location and time
  • channel and campaign media allocation plan
  • budget ceilings and pacing decision rules
  • scenario and sensitivity table
  • 30/60/90-day launch, test and governance roadmap

Variables

PlaceholderPurpose
{{appointment_capacity}}Appointment capacity
{{booking_conversion}}Booking conversion
{{budget_constraints}}Budget constraints
{{business_name}}Business name
{{channel_constraints}}Channel constraints
{{geographic_demand}}Geographic demand
{{historical_leads}}Structured_object
{{location_hours}}Structured_object
{{media_performance}}Media performance
{{no_show_cancellation}}No show cancellation
{{planning_period}}Planning period
{{seasonality_events}}Seasonality events
{{service_catalog}}Structured_object
{{staff_schedule}}Staff schedule
{{success_metrics}}Success metrics
{{unit_economics}}Structured_object

How to use

Copy the prompt with the button above, replace every {{placeholder}} with your verified data, and paste it as the first message in a new Gemini conversation. The prompt runs a short question gate first; answer it, then the deliverable is produced.

Run Appointment- and capacity-based media plan in Gemini

Open a new Gemini chat, paste the filled-in Appointment- and capacity-based media plan prompt and answer the short question gate. Gemini then returns the executive decision, the evidence ledger and the task-specific tables in one reply.

Source

Original file in the multilingual prompt library on GitHub: