E-commerce SEO: Categories, Facets and Product Schema
A practical e-commerce SEO playbook for category architecture, faceted navigation, product schema, Merchant Center alignment, and crawl/indexation cleanup.
Insights Category
On-Page & Content
15 articles
WordPress SEO: What to Fix First
A practical WordPress SEO guide for clean setup, plugin configuration, content architecture, technical hygiene, speed, multilingual SEO, and a 25-point checklist.
Conversion Rate Optimization (CRO)
MVP Landing Page SEO: Test Demand Before Building the Site
MVP landing page SEO is the use of a single focused page to test problem language, buyer intent, offer clarity, and measurement discipline before a full website exists. The goal is learning, not proof: no landing page validates product-market fit on its own. This article walks the structure, the signals, and the decisions that follow.
E-commerce Content That Supports the Buying Decision
E-commerce content marketing is the work of making product discovery and buying decisions easier — product, category, comparison, buying-guide and post-purchase content all tied to live product paths. Done well, it earns informed clicks and reduces returns; done generically, it accumulates traffic that never reaches a product. This article walks the system and the measurement that keeps it honest.
Why SEO Strategy Changes by Industry
Vertical SEO is SEO adapted to a single industry’s search behaviour, SERP shape, trust requirements, decision cycle, and conversion path. Generic checklists often underperform because they treat all industries as one; vertical SEO treats SERP reality, intent, entities, content, and conversion as five distinct surfaces to inspect, then ships an industry-shaped strategy instead of a template.