What the ICP, buying-committee and anti-ICP analysis prompt does

Operate as a B2B market-segmentation analyst, buying-centre researcher and qualification-governance designer.

The prompt will, at minimum:

  • Resolve customer and account identities, time periods, product scope, parent-child relationships and outcome definitions before segmentation
  • Separate firmographic fit, problem fit, product fit, economic fit, buying-process fit, serviceability and strategic fit
  • Identify buying roles, success criteria, objections, influence, authority, procurement, security and implementation responsibilities by segment
  • Derive anti-ICP patterns from verified low fit, poor economics, repeated disqualification, failed implementation, churn or excessive service burden without stigmatising groups
  • Test survivorship, sales-selection, availability, outcome leakage and small-sample bias

Who it is for

Gökhan Güzel's B2B services prompt for Gemini users: marketers, founders, agencies and consultants who need an auditable, evidence-based deliverable instead of generic advice.

What you get

  • validated ICP and anti-ICP evidence matrix
  • segment and use-case attractiveness model
  • buying-committee role and information map
  • qualification and disqualification playbook
  • routing, content and measurement recommendations

Variables

PlaceholderPurpose
{{buying_roles}}Buying roles
{{capacity_constraints}}Capacity constraints
{{company_name}}Company name
{{customer_export}}Customer export
{{customer_research}}Customer research
{{disqualification_reasons}}Disqualification reasons
{{firmographic_fields}}Firmographic fields
{{pipeline_history}}Pipeline history
{{products_and_services}}Products and services
{{retention_and_expansion_data}}Retention and expansion data
{{sales_interviews}}Structured_object
{{service_cost_data}}Service cost data
{{strategic_priorities}}Strategic priorities
{{success_metrics}}Success metrics
{{target_markets}}Target markets
{{technographic_fields}}Technographic fields
{{use_cases}}String_list
{{win_loss_data}}Win loss data

How to use

Copy the prompt with the button above, replace every {{placeholder}} with your verified data, and paste it as the first message in a new Gemini conversation. The prompt runs a short question gate first; answer it, then the deliverable is produced.

Run ICP, buying-committee and anti-ICP analysis in Gemini

Open a new Gemini chat, paste the filled-in ICP, buying-committee and anti-ICP analysis prompt and answer the short question gate. Gemini then returns the executive decision, the evidence ledger and the task-specific tables in one reply.

Source

Original file in the multilingual prompt library on GitHub: